The main objective of the programme is to create future-ready, data-fluent managers, who shall be fully equipped to manage the new paradigm of data-driven decision making. The program is designed to give the students adequate understanding of different areas of management with a focus on the application of the BDA tools and techniques to solve business problems. Students will have exposure to statistical theory, data management including big data, and business intelligence systems including machine learning, artificial intelligence and deep learning and related tools, techniques and algorithms. The major emphasis will be on providing hands-on training to the students using all major software tools in vogue and working on actual industry projects. At the end of the program, the students will be fully capable of comprehending actual business situations and apply appropriate tools and techniques of BDA to get enhanced insights into/around the issues/problems sensed by them so as to devise optimum solutions