Corporate Brand Management MSc has a specialist focus on corporate branding, but also examines the importance of product and services branding. At the corporate brand level you will study a wide-range of corporate brands from a variety of sectors (private, public, and not-for-profit) including company start-ups, SMEs, multi-nationals and across sectors and cultures. Significantly, you will also study how corporate branding is a key facet of an organisation’s overall corporate marketing strategy.
Brunel Business School enjoys a global reputation in the corporate brand field as was the first school to introduce a specialised MSc in corporate brand management in 2007. Corporate Brand Management MSc is taught by an enthusiastic team of scholars including pioneering corporate brand specialist, Professor John M.T. Balmer, who is commonly regarded as the “father” of the corporate brand domain, along with the renowned corporate brand scholar Dr Sharifah Alwi, and others, including brand specialist Dr Michael Heller.
A 6-12-week work placement option is available and can help you to enhance your employability. Topics covered on the degree include corporate and product brand identity, corporate and product brand image and reputation, corporate marketing, and corporate communications. You will also study marketing communications and strategy from a corporate branding perspective.
The aim of this programme is to provide you with a sound knowledge and understanding of the theories that underpin corporate brand management and to help equip you with practical skills and tools to apply corporate brand management in practice.
In particular, the programme will:-
Varies depending on country.
Please check the course page on Brunel's website for further information.