Brunel's Business and Management degree will equip you with a broad knowledge and appreciation of business and management as well as the analytical, technical and interpersonal skills required to understand, analyse and address the problems that today’s companies face. The Marketing pathway develops a more in depth understanding of the marketing functions. It also offers the chance to explore the fundamental principles and practices of other major aspects of modern day marketing, such as market research, database marketing, exporting and the marketing of not-for-profit services.
Compulsory business modules in this pathway offer you a range of skills in business and management (see Course Content), whilst compulsory specialist subjects include Marketing Communications, Strategic Marketing, Consumer Behaviour, Marketing Channels, and International Marketing.
The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Brunel University London has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.
You will also learn valuable technical skills along the way: numerical methods and statistical software packages such as SPSS and EXCEL without the need for A level maths or the overseas equivalent.
Varies depending on country.
Please check the course page on Brunel's website for further information.