Have you ever looked at the latest big brand advertising campaign and thought; I could do better than that? Marketing is central to our everyday lives as organisations compete for attention with TV ads, sporting sponsorships, social media campaigns and more. Our honours marketing degree is unique in that you will be offered hands-on experience. You will learn about the latest thinking and techniques, but will also work on real, live industry projects where feasible: planning, implementing and adapting current campaigns under the supervision of expert lecturers and marketing professionals. You will present your ideas to industry personnel from a range of Irish companies and not-for-profit organisations who work with us to make your degree as practical as possible.
This degree will cover all the core marketing subjects such as brand management, consumer behaviour, digital marketing and entrepreneurship. In the second year, you will have the option to shape your degree and specialise in the discipline of your choice by selecting marketing, digital marketing or entrepreneurship electives.
The final year concludes with an exciting capstone project where you will work extensively with a carefully selected organisation on a live campaign where feasible. This will allow you to apply the marketing expertise built up over the three years of your course. You will work as consultants in teams to develop marketing initiatives which will be examined by supervising lecturers and industry peers.
A Levels: CC
IB: 28 Points including 4 in Maths and 4 in English
American High School: High School Diploma with a minimum GPA of 3.2 plus:
- SAT 1 Score of 1800+ or ACT composite score of 26 and above AND
- 2-3 Advanced Placement Examinations in relevant subjects with grade 3 and above or 2-3 SAT Subject tests in relevant subjects with minimum score of 600
IELTS requirement – 6.0
1 Intake per Year:
Who is this course for?
The course is ideal if you are interested in marketing, sales, communications or are thinking you might like to set up your own business. If you want to understand how modern marketing operates and how the various disciplines of marketing work together in Ireland and around the world then join us!
Of our 2016 graduates, 97% were in employment or further study 6 months after graduation. Graduates of the BA (Honours) in Marketing Practice will have opportunities to work in areas such as; brand management, digital marketing, market research, sales and product development, international marketing within all industry sectors. Recent graduates are working in companies such as Facebook, Grant Thorton, Hays Recruitment and SAP. Graduates will also be eligible to apply for postgraduate Masters courses, such as the MSc in Marketing, MSc in Management or MA in HRM at National College of Ireland. Scholarships are available for students continuing to Masters level.